The pandemic caused companies of all kinds to recalibrate and devise new, more efficient ways of working – and news media was certainly no exception. In the midst of a global historic event, coverage was more important than ever. Unfortunately, advertising dollars were also at an all-time low.

Many – most – outlets found at least one solution for maximizing these tighter budgets by incorporating drone video footage in a bigger, better way.

Not only has the implementation of drone video footage helped news outlets save funds normally spent on flying and fueling helicopters, but by renting their drones out to other businesses, broadcasters benefited from a new source of revenue. Most importantly, drones provided the dynamic video clips contemporary viewers expect.

A new year has begun, bringing with it hope for a more lucrative and less chaotic existence. Still, businesses – and broadcasters – continue to adapt to a shaken economy and marketplace, while leveraging lessons learned over the last 10 months.

Here are just four reasons incorporating drone footage remains a choice option for making the most out of tighter news budgets.

• Versatility: From live reporting of sporting events to aerial traffic shots to enhanced B-roll, or simply snagging socially distanced crowd coverage, the sky is the limit (pun intended) when leveraging drone video capabilities. Be sure to set precise goals for your news crew, though, in order to get the most bang for your buck.
• Cost-effectiveness: As mentioned, purchasing, flying, and fueling a chopper for news broadcasts is a pricey endeavor that can easily top six-figures. Commercial drones, while admittedly not a wholesale replacement for a helicopter, can deliver many of the same perks – on a case-by case basis – at a fraction of the cost. Do your research to make a good case with the financial executives and powers-that-be.
• Accessibility: Using a quality aviation management platform, broadcasters can manage and log missions, confirm controlled airspace (airports, stadiums, parks, etc.), and instantaneously track all drones and pilots on their teams from a central hub.
• Technology: Advances in AI and other tech will soon allow broadcasters incorporating drone footage to soar to all new heights. It will not be long before operators are able to deploy their fleet to monitor traffic, weather, and other conditions independently with just one click. The advent of 5G networks, too, is incredibly exciting, as they will allow for the seamless streaming of HD video. And Artificial Intelligence is poised to expand a drone’s already powerful data wrangling capabilities, to deliver topographical maps, 3D models, infrared scans and more at a breakneck speed.

Maslow Media Group specializes in staffing certified drone video operators nationwide. What’s more, we can ensure your news outlet remains compliant with any and all regulatory requirements in your shooting area and can aid in the procurement of any necessary waivers or permits. Contact us to find out what the latest laws and regulations are for incorporating drone footage for your next shoot.